Might this be the best pint? Dairy giant Arla churns out new rich, low-cal skimmed milk

Aimed at health-conscious customers, protein-packed BOB (high-quality of each worlds) claims to be the primary to have the same fuller texture and flavour as semi-skimmed and hopes to cream off a part of that higher market.

The new enrichment procedure, which adds again the typical proteins, is the influence of a multi-million, three-yr product development by way of Arla with UK enterprise experts. It is now watching at additional applications for the patent-pending technology.

BOB, with a identical low calorie rely to conventional skimmed, will sport a yellow prime to highlight it's in one other class to its normal skinny, semi and whole milk opponents. Stockists will comprise Asda, Tesco, Sainsbury’s and Ocado from this month.

Sarah Baldwin, vice president advertising and marketing of Arla meals UK: “With companies like Public wellness England encouraging men and women to do not forget ingesting cut down fat milks, we consider BOB shall be a wellknown alternative.

“Our recent research located 49 per cent of semi-skinned purchasers mentioned they'd change but for the feel, and 33 per cent cited the taste as the hindrance. BOB is the game-changer and one of the crucial largest innovations we’ve created within the milk class. Our innovation strategy is to increase pleasant tasting and healthier products even as investing to help pressure customer understanding of dairy which we believe is part of our responsibility.”  

Some £four.5bn litres of milk are offered in Britain every 12 months, with volumes largely steady.

But greater than 1/2 of British dairy farmers have gone out of trade because 2002, crushed down by means of rising charges and rock backside global prices.

Arla has Britain’s largest milk pool of three,000 farmers. “the entire milk in Arla BOB comes from British farms. Any new innovation we carry to the market plus the production of extra volumes in the category will improvement our farmers straight as they equally share in the earnings,” delivered 1st earl baldwin of bewdley.